The Planting Naturals Team is a seasoned team of professionals in scaling businesses and leading sustainable systems. Operating in various countries on different continents and communicating in multiple languages, the Planting Naturals Team is a global organization aligned around a common vision of proving palm can be grown for good.

Management Team


Jan Hein De Vroe

Managing Director

Jan Hein is an experienced and down-to-earth all-around (financial) entrepreneur with a can-do attitude, overview, knowledge and ideas to grow and improve businesses and people. He has a proven record of making a difference in past assignments and lives by the motto “Attitude determines altitude.”


Kevin Godlington

Managing Director

Kevin Godlington is Managing Director of Planting Naturals, organic and sustainable palm oil producer and trader, and CEO of Organic Animal Nutrition, a global organic animal feed company with innovative and novel nutritional feeds for ruminants, swine, poultry and aquaculture.

Kevin specialises in managing day to day upstream operations in Sierra Leone, supporting the network of farmers and partners in innovating organic farming husbandry and policing the complex supply chain during nurseries development, land preparation, harvesting and collection and the refining processes until the finished product arrives in Europe.

Kevin is the founder of a number of companies, building sustainable agriculture and cooperatives in Sierra Leone and Africa. He is formerly a member of the British Foreign Office working in highly complex post conflict stabilisation, including 12 years with the British Army and UK Special Forces. Kevin is co-founder of the national charity Tickets for Troops and was an adviser to David Cameron during his time as Prime Minister.


Rob van Spronsen

Group Financial Controller

Rob has been the company’s Financial Controller since 2015. Together with the Finance team in Amsterdam, he manages Finance for Europe and Africa. After working hours he spends a lot of time on sports. Running, cycling, BootCamp - he does it all to keep in shape. On the weekends he tries to be a chef. While he's not sure he's a good chef, he loves trying to be one.